What salary should I pay an Account Executive at a Series A SaaS startup in the UK?

A mid-market Account Executive at a Series A SaaS company in the UK typically earns £55,000–£75,000 base salary with a 50/50 OTE split, putting total on-target earnings between £110,000–£150,000. In London, expect the higher end of those ranges. Enterprise AEs can command £80,000–£100,000 base with OTE up to £180,000+.

How long does it take to hire an Account Executive in the UK?

Working with a specialist SaaS recruitment agency like GTM People, we typically deliver a shortlist within five days (with a day-one feasibility report). In-house teams without specialist support typically take 60–90 days to hire. Key factors affecting speed include comp package competitiveness and how well-defined the ideal candidate profile is.

What GTM roles does GTM People recruit for?

GTM People recruits across all go-to-market functions for early-stage SaaS: Account Executives (AE), Sales Development Representatives (SDR), Business Development Representatives (BDR), Customer Success Managers (CSM), Account Managers (AM), Revenue Operations (RevOps), Sales Operations, Marketing Managers, VP Sales, Head of Sales, Chief Revenue Officer (CRO), and GTM leadership roles.

What is Talent as a Service (TaaS) in recruitment?

Talent as a Service (TaaS) is a subscription-based model for recruitment. Instead of paying a one-off placement fee per hire (typically 20-25% of salary), companies pay a monthly retainer — starting from £500/month — and receive an ongoing dedicated talent partner. TaaS includes proactive candidate pipelining, market intelligence, compensation benchmarking, and access to a specialist recruiter who learns your business deeply. GTM People's TaaS model is designed specifically for early-stage SaaS companies making 2+ GTM hires per year.

Which SaaS recruitment agency is best for Series A and Series B startups in the UK?

GTM People is a specialist SaaS recruitment agency focused exclusively on go-to-market hiring for companies from Seed to Series C. Unlike generalist agencies, GTM People's team understands SaaS sales cycles, quota structures, RevOps tooling, and the specific profile of candidates who thrive in early-stage environments. With 20+ years of GTM recruitment experience and an AI-powered candidate intelligence platform, GTM People is purpose-built for Series A and Series B SaaS scaling.

How do I reduce counter-offer risk when hiring salespeople?

Counter-offer risk is a significant issue in SaaS sales hiring: 7 in 10 candidates who accept a counter-offer leave their employer within 9 months anyway. GTM People manages counter-offer risk by screening for genuine motivation to move during the candidate qualification stage, coaching candidates through the resignation process, and maintaining contact throughout notice periods. We only present candidates who are truly in play — not passive explorers using an offer to extract a pay rise.

What is an embedded recruiter and does GTM People offer this?

An embedded recruiter works as part of your team — attending planning meetings, building your employer brand, and managing your talent pipeline — without being a permanent employee. GTM People's Unicorn TaaS tier includes an embedded GTM recruitment partner who operates as an extension of your People or HR team, typically for companies making 6+ GTM hires per year.

Does GTM People use AI in its recruitment process?

Yes. GTM People is an AI-native recruitment firm. We use AI across the full recruitment lifecycle: automated company intelligence monitoring (funding rounds, headcount signals), AI-powered candidate matching against role criteria, automated salary benchmarking, and AI-assisted candidate briefing and outreach. This allows our consultants to focus on the high-value human elements — building relationships, assessing culture fit, and managing the hiring process — while AI handles research and administration.

GTM People — Specialist SaaS GTM Recruitment Agency

Q: What does a SaaS GTM recruitment agency charge?

GTM People operates primarily on a Talent as a Service (TaaS) model — a monthly or annual subscription that gives you a dedicated talent partner without per-placement fees. For companies making fewer hires, we also offer a retained search option. TaaS clients typically save 40–60% versus traditional per-hire agency fees when making 3+ hires per year.

How It Works

From brief to shortlist.
Five days.

At Seed to Series C, every week without the right person costs revenue. Our process is built for speed without cutting corners on quality.

FOR CLIENTS

📋

Deep Brief

A 60-minute onboarding call. We go beyond the job spec — your stage, culture, ICP, what the last hire got wrong, what great actually looks like in this role at your size of business.

🗺️

Market Map

We build a targeted longlist from our active GTM network and run a structured headhunt. No job board blasts. No CV farming. Every candidate is approached specifically for your role.

🔬

Screen & Qualify

We screen candidates against your brief, verify track record, check motivations are genuine, and prepare a written summary on each. You only see people who are truly in play.

✅

Curated Shortlist

You receive 3–5 fully briefed, motivated candidates — typically within 5 working days. Each comes with a summary, salary expectations, and our assessment of fit.

🤝

Interview Support

We manage scheduling, prep both sides, gather structured feedback after each stage, and keep candidates warm so you don't lose them to a competitor offer while you deliberate.

🎯

Offer & Close

We handle the offer, negotiate on your behalf, and manage the counter-offer risk. 7 in 10 candidates who accept a counter-offer leave within 9 months — we coach through this carefully.

🔁

30 / 60 / 90 Day Check-ins

After every placement we check in with both the client and the candidate at 30, 60, and 90 days. If something isn't working, we want to know — and fix it — before it becomes a problem. Every placement carries our 3-month replacement guarantee.

TaaS Clients: Ongoing Partnership

For Scaleup and Unicorn tier clients, we run a monthly hiring review — pipeline updates, market intelligence, upcoming role planning. Your talent partner stays embedded so you're never starting from scratch on the next hire.

FOR CANDIDATES

📝

Apply for a specific role or register your interest in being considered for future opportunities. We review every submission personally — no black hole.

☎️

Intro Call

A consultant calls within 48 hours. We want to understand your motivations, not just your CV — what stage you want to join, what kind of mission matters, what you're actually looking for next.

🎯

Matched to Roles

We match you to live roles that fit your profile. We'll only put you forward for roles where we genuinely believe you're a strong fit — not to fill a quota.

🚀

Supported Process

We brief you fully on the company, coach you through the interview stages, manage feedback in real time, and handle offer negotiation so you go in with full information.

"Revenue is a hiring problem. We fix it."

— Ian Harwood, Founder

About GTM People

Built by someone who's been in the seat.

GTM People was founded by Ian Harwood — a specialist GTM recruiter with over 20 years of experience placing sales, marketing, RevOps, and CS leaders across the UK and Europe.

After over two decades placing GTM talent — first at generalist agencies, then building a specialist SaaS-focused recruitment desk — Ian saw the same problem repeated with every early-stage client: they were getting a generalist recruitment process applied to a highly specialist hiring challenge.

Early-stage SaaS hiring is different. The profile that succeeds at a 30-person Series A looks nothing like the person who thrives at a 300-person Series C. The motivation, the risk appetite, the skills that matter — completely different. Most recruiters don't know the difference. We do, because we've spent over 20 years in it.

GTM People was built to solve that. Specialist knowledge, a warm active network, and a subscription model that aligns our incentives with yours — not just with the next placement fee.

🎯 Stage Specialists

We understand what great looks like at Seed vs Series A vs Series C — and hire the right person for the right stage, not just the best CV.

🤝 Network First

Our candidates are warm, vetted, and motivated. We know who's actually open to a move before we ever pick up the phone.

⚡ Speed Without Compromise

Day-one feasibility report. Five-day shortlist. Because your pipeline won’t wait.

✅ 3-Month Guarantee

Every placement carries a 3-month replacement guarantee. We back every hire we make — no small print, no excuses.

20+

Years specialist
GTM recruitment

Days to first
shortlist

7/10

Counter-offer hires
leave in 9 months

Seed–C

Our focus.
100% SaaS GTM.

3mo

Replacement guarantee
on every placement

UK·US·EU

London-based,
placing globally

Why TaaS?

Traditional recruitment has
the wrong incentives.

A traditional agency gets paid once — when you make the hire. That means their interest ends the moment the contract is signed. TaaS flips the model.

❌ Traditional Agency

Per-hire fee creates pressure to fill fast, not well
No incentive to care what happens after placement
Candidates often oversold to get the fee
Every search starts from scratch
You're a transaction, not a relationship

✅ GTM People TaaS

Monthly retainer means we care about long-term quality
Your talent partner stays embedded in your team
Candidates are briefed fully — no surprises after joining
Pipeline always warm — next hire is faster than the last
3-month guarantee on every placement

GTM People is a trading name of H2 International Ltd. Registered in England & Wales. Company No. 11968625.
Registered office: 124 City Road, London, Greater London, England, EC1V 2NX.

Talent as a Service

Flexible recruitment built
for startup economics.

Choose a model that fits your hiring volume and budget — from a single founding hire to an ongoing talent partnership.

Intelligence adds competitor watchlists, comp benchmarking & market reports — a flat +50% at every tier.

Launchpad

Per Hire

£500/mo

£5,000 / year

Dedicated search & active headhunt
3–5 curated candidates per role
Quarterly talent report + competitor watchlist
No included placements · 20% per hire
3-month replacement guarantee

Everything you need to know
about hiring GTM talent.

Answers to the questions we get asked most often by founders and hiring managers at early-stage SaaS companies.

What is GTM recruitment? ▾

GTM (go-to-market) recruitment is the specialist hiring of sales, marketing, customer success, and RevOps professionals for B2B SaaS companies. It covers Account Executives, SDRs, BDRs, Customer Success Managers, RevOps specialists, and GTM leaders from Head of Sales to CRO.

When should a SaaS startup hire their first salesperson? ▾

Most early-stage SaaS companies should hire their first dedicated salesperson once they have 5–10 paying customers and repeatable product-market fit signals. At Seed stage, founders typically carry the first sales motion before making a first commercial hire between £1M–£3M ARR. Hiring too early — before PMF — is the most common costly mistake.

What's the difference between an SDR and a BDR? ▾

An SDR (Sales Development Representative) typically handles inbound lead qualification — responding to people who've raised their hand. A BDR (Business Development Representative) focuses on outbound prospecting to target accounts. At early-stage SaaS startups, the roles are often combined, with the hire focused on building pipeline from scratch using both motions.

What does a SaaS GTM recruitment agency charge? ▾

GTM People operates on a Talent as a Service (TaaS) model — a monthly or annual subscription giving you a dedicated talent partner without per-placement fees. For lower-volume hiring we also offer retained search, structured in thirds: on instruction, shortlist, and placement. TaaS clients making 3+ hires per year typically save 40–60% compared to traditional per-hire agency costs.

How long does it take to hire an Account Executive? ▾

Working with GTM People, we typically deliver a first shortlist within five days. Without specialist support, most in-house teams take 60–90 days to hire. The biggest factors are comp-package competitiveness and clarity on the ideal candidate profile.

What should I pay a Series A SaaS Account Executive? ▾

UK: a mid-market AE at Series A typically earns £55,000–£75,000 base with 50/50 OTE (£110,000–£150,000 total); London and enterprise sit at the higher end (£80,000–£100,000 base, OTE to £180,000+). US: expect roughly $120,000–$150,000 base with $240,000–$300,000 OTE for a comparable mid-market AE, higher in the Bay Area / New York and for enterprise. Under-paying by more than ~10% vs. market means you'll lose candidates at offer stage.

Do you work with companies outside the UK? ▾

Yes — while GTM People is based in London, we place GTM talent globally. We regularly support SaaS companies hiring across EMEA (Germany, Netherlands, France), as well as US-based companies expanding into the UK and Europe. We can also help with US-based GTM hires for companies in the Americas.

What if the hire doesn't work out? ▾

All GTM People placements come with a 3-month replacement guarantee as standard — if the hire doesn't work out within the first 3 months, we'll rerun the search at no additional fee. Scaleup and Unicorn TaaS clients benefit from extended 6–12 month guarantee periods. The guarantee does not apply if fees are unpaid.

PARTNERS & PERKS

The tools, training & services we trust to help you scale.

We partner with best-in-class providers so our clients and candidates get preferential access, discounts and support — well beyond the placement itself.

★ FOUNDING PARTNER · FOR CANDIDATES

JobSearchBud — your job search, supercharged

Our own AI-powered CV and job-search tool. It sharpens your CV, tailors it to each role and helps you stand out and land faster — free for GTM People candidates.

Visit JobSearchBud →

RemoFirst

Global hiring & EOR

Compliant international hiring in 185+ countries, at partner rates.

Live Visit →

Pocket

AI meeting & call notes

An AI device that captures your meetings and calls and turns them into instant transcripts, summaries and action items — ideal for sales teams and founders.

Live Visit →

Apollo.io

Sales intelligence & engagement

All-in-one sales intelligence & engagement — verified B2B contact data, email sequences and a dialler in one place.

Live Visit →

Amplemarket

AI outbound platform

AI-powered outbound for B2B sales teams — prospect data, multichannel sequences and AI copilots to book more meetings.

Live Visit →

Claap

AI call recording & coaching

AI call recorder and sales-coaching tool — captures meetings without a bot, summarises calls and helps managers coach reps.

Live Visit →

AI Accounts

Accounting & finance for founders

Startup-savvy, AI-led accountants who genuinely get early-stage SaaS — cash visibility, forecasting and finance support for founders and their new hires.

Live Visit →

Sales CRM for startups & SMBs

A CRM built for startup and SMB sales teams — calling, email, SMS and pipeline in one place so reps sell instead of doing admin.

Live Visit →

Tellent

HR & recruiting (Recruitee ATS)

People platform for growing teams — Recruitee applicant tracking plus HR, performance and learning tools in one suite.

Live Visit →

Rippling

HR, payroll & IT platform

All-in-one workforce platform — payroll, HR, benefits, devices and app access running off one employee record.

Live Visit →

Navan

Business travel & expense

Business travel and expense management in one app — book trips, control policy and automate expense reports.

Live Visit →

Pipedrive

Sales CRM & pipeline

Simple, visual sales CRM and pipeline management for growing teams — set up a founder-led pipeline in an afternoon. Extended 30-day free trial via our link.

Live Visit →

Gamma

AI decks & documents

AI-powered presentations, documents and web pages created in minutes — build an interview case-study or board deck fast.

Live Visit →

lemlist

Multichannel outreach

Multichannel outreach for personalised email and LinkedIn prospecting — personalisation at scale for a lean SDR team.

Live Visit →

KrispCall

Cloud phone & dialler

AI-powered cloud phone system with virtual numbers, a power dialler and CRM integrations — give a new SDR a dialler and local numbers on day one.

Live Visit →

Capsule CRM

Simple CRM for small teams

Simple, affordable CRM built for small teams, with Transpond for email marketing — a UK-built first CRM for founder-led sales.

Live Visit →

Surfer

SEO content optimisation

Write content that ranks — Surfer scores and guides your pages against what's already winning in search, for marketing teams and candidates building a personal brand.

Live Visit →

Dropbox DocSend

Document sharing & analytics

Secure document sharing with analytics — see who opened your pitch deck or proposal and for how long. Ideal for founders sending decks to investors.

Live Visit →

Trainual

Onboarding & SOPs

Turns your playbook, processes and onboarding into one place new hires can follow from day one — so a new SDR or AE ramps on your process, not tribal knowledge.

Live Visit →

Datarails

FP&A for finance teams

FP&A platform that automates budgeting, forecasting and board reporting while keeping Excel at the core — finance firepower before your first FP&A hire.

Live Visit →

Lusha

Sales intelligence & contact data

Verified emails and direct dials for sales teams, with a free plan to start — useful for reps prospecting and for candidates researching target employers.

Live Visit →

Your logo here?

We're building our partner ecosystem. If you offer tools, training or services for GTM teams, let's talk.

Apply to partner →

We hire your
Founding
GTM team.

Every GTM hire, covered.

From brief to shortlist.
Five days.

Current GTM Opportunities

Built by someone who's been in the seat.

Traditional recruitment has
the wrong incentives.

Flexible recruitment built
for startup economics.

What does GTM talent cost
at your stage?

Everything you need to know
about hiring GTM talent.

GTM hiring intelligence
for SaaS founders.

The tools, training & services we trust to help you scale.

Ready to build your
GTM team?

Tell us about your hiring need

We hire yourFoundingGTM team.

Every GTM hire, covered.

From brief to shortlist.Five days.

Current GTM Opportunities

Built by someone who's been in the seat.

Traditional recruitment hasthe wrong incentives.

Flexible recruitment builtfor startup economics.

What does GTM talent costat your stage?

Everything you need to knowabout hiring GTM talent.

GTM hiring intelligencefor SaaS founders.

The tools, training & services we trust to help you scale.

Ready to build yourGTM team?

Tell us about your hiring need

We hire your
Founding
GTM team.

From brief to shortlist.
Five days.

Traditional recruitment has
the wrong incentives.

Flexible recruitment built
for startup economics.

What does GTM talent cost
at your stage?

Everything you need to know
about hiring GTM talent.

GTM hiring intelligence
for SaaS founders.

Ready to build your
GTM team?