Start here
The foundations
Do these first. Between them they cover the mindset and the mechanics of great outbound.
1
Farrokh & Cegelski's step-by-step guide to calling strangers: win the first 60 seconds, handle any objection, land the meeting. The single best modern cold-calling playbook. (Also on Amazon.)
Get the book →
2
One sitting gives you the whole cold-call framework — opener, pitch and objection handling — with real examples. Watch this before your first dial.
Watch on YouTube →
3
Every cold-call script, cold-email template and prospecting drip they've shared — filterable and copy-paste ready. Bookmark it; you'll use it daily.
Open the toolkit →
4
Subscribe. 15–30 minute, no-nonsense episodes from top 1% sellers. This is the backbone of everything below. (Also on Spotify.)
Subscribe →
Your first 30 days
The masterclass series
Work through roughly one a week. By the end of your first month you'll have the full outbound-to-discovery motion.
5
The full cold-calling playbook in one episode — structure, tone and the mindset that separates the top 10%.
Listen →
6
The exact script, then real live calls to prove it works. Hear how the framework sounds in the wild.
Listen →
7
Jason Bay on what actually gets replies: problem-led openers, skimmable formatting, and yes/no CTAs. Pair it with the toolkit templates.
Listen →
8
Once you're booking meetings, this is how you run them: the PPO agenda, Discovery Trees and the five-minute drill. (Find episode #555 in the show.)
Open the show →
9
Work through multithreading, negotiation and sales-leadership masterclasses in the full-episode playlist. When you want structured programmes, see
30mpc.com/courses.
Most of the material here is by 30 Minutes to President's Club (30MPC) — Armand Farrokh & Nick Cegelski. We link to it because it's the best there is; all credit and traffic goes to them. GTM People just curates the running order for people starting out.
Worked through it all?
That's exactly the profile the best sales teams promote first. If you want to talk about your next move in SaaS sales, we're always happy to — that's what we do.