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🚀 Specialist Early-Stage SaaS Recruiters

We hire your
Founding
GTM team.

GTM People is the specialist recruitment partner for early-stage SaaS companies building their first go-to-market teams. From founding AEs to first sales leaders — we find the talent that turns traction into revenue.

Start Hiring → Browse Open Roles
2,000+
GTM & Sales Placements
20+yrs
Specialist Experience
100+
SaaS & Tech Clients
12d
Avg. Time to Hire
What We Do

Every GTM hire, covered.

We specialise in placing go-to-market talent at SaaS companies from Seed through to Series C — the critical growth stage where the right hire changes everything.

🎯
Founding Sales
Your first AE, SDR or sales leader. The hire that defines your revenue trajectory — we've done this over 50 times.
💼
Account Executives
Closers who thrive in ambiguity. Mid-market and enterprise AEs at every stage, from first quota-carrier to senior enterprise.
🤝
Customer Success
Retention-obsessed CSMs and AMs who turn customers into advocates. Net revenue retention starts with the right people.
⚡
Sales Development
Pipeline machines. SDRs and BDRs who create qualified opportunities from scratch — outbound, inbound, and hybrid.
👑
GTM Leadership
CROs, VPs of Sales, and Heads of Revenue who've scaled a function before and know what good looks like at your stage.
🔧
Revenue Operations
The system thinkers who wire your GTM engine for scale. RevOps, SalesOps, and Marketing Ops specialists.
How It Works

From brief to hire.
12 days on average.

At Seed to Series C, every week without the right person costs revenue. Our process is built for speed without cutting corners on quality.

FOR CLIENTS
📋
01
Deep Brief
A 60-minute onboarding call. We go beyond the job spec — your stage, culture, ICP, what the last hire got wrong, what great actually looks like in this role at your size of business.
🗺️
02
Market Map
We build a targeted longlist from our active GTM network and run a structured headhunt. No job board blasts. No CV farming. Every candidate is approached specifically for your role.
🔬
03
Screen & Qualify
We screen candidates against your brief, verify track record, check motivations are genuine, and prepare a written summary on each. You only see people who are truly in play.
✅
04
Curated Shortlist
You receive 3–5 fully briefed, motivated candidates — typically within 5 working days. Each comes with a summary, salary expectations, and our assessment of fit.
🤝
05
Interview Support
We manage scheduling, prep both sides, gather structured feedback after each stage, and keep candidates warm so you don't lose them to a competitor offer while you deliberate.
🎯
06
Offer & Close
We handle the offer, negotiate on your behalf, and manage the counter-offer risk. 7 in 10 candidates who accept a counter-offer leave within 9 months — we coach through this carefully.
🔁
30 / 60 / 90 Day Check-ins
After every placement we check in with both the client and the candidate at 30, 60, and 90 days. If something isn't working, we want to know — and fix it — before it becomes a problem. Every placement carries our 3-month replacement guarantee.
TaaS Clients: Ongoing Partnership
For Scaleup and Unicorn tier clients, we run a monthly hiring review — pipeline updates, market intelligence, upcoming role planning. Your talent partner stays embedded so you're never starting from scratch on the next hire.
FOR CANDIDATES
📝
01
Register
Apply for a specific role or register your interest in being considered for future opportunities. We review every submission personally — no black hole.
☎️
02
Intro Call
A consultant calls within 48 hours. We want to understand your motivations, not just your CV — what stage you want to join, what kind of mission matters, what you're actually looking for next.
🎯
03
Matched to Roles
We match you to live roles that fit your profile. We'll only put you forward for roles where we genuinely believe you're a strong fit — not to fill a quota.
🚀
04
Supported Process
We brief you fully on the company, coach you through the interview stages, manage feedback in real time, and handle offer negotiation so you go in with full information.
Open Roles

Current GTM Opportunities

All roles are confidential — company names are disclosed at shortlist stage. Apply once and we'll match you to relevant opportunities as they come in.

Stage:
Hold Ctrl / Cmd to select multiple stages, or just click to toggle each one.
G
"Revenue is a hiring problem. We fix it."
— Ian Harwood, Founder
About GTM People

Built by someone who's been in the seat.

GTM People was founded by Ian Harwood — a specialist GTM recruiter with over 20 years of experience placing sales, marketing, RevOps, and CS leaders across the UK and Europe.

After over two decades placing GTM talent — first at generalist agencies, then building H2 Recruit into a specialist SaaS-focused desk — Ian saw the same problem repeated with every early-stage client: they were getting a generalist recruitment process applied to a highly specialist hiring challenge.

Early-stage SaaS hiring is different. The profile that succeeds at a 30-person Series A looks nothing like the person who thrives at a 300-person Series C. The motivation, the risk appetite, the skills that matter — completely different. Most recruiters don't know the difference. We do, because we've spent over 20 years in it.

GTM People was built to solve that. Specialist knowledge, a warm active network, and a subscription model that aligns our incentives with yours — not just with the next placement fee.

🎯 Stage Specialists
We understand what great looks like at Seed vs Series A vs Series C — and hire the right person for the right stage, not just the best CV.
🤝 Network First
Our candidates are warm, vetted, and motivated. We know who's actually open to a move before we ever pick up the phone.
⚡ Speed Without Compromise
Average time to shortlist is 5 days. Average time to hire is 12 days. Because your pipeline won't wait.
✅ 3-Month Guarantee
Every placement carries a 3-month replacement guarantee. We back every hire we make — no small print, no excuses.
20+
Years specialist
GTM recruitment
12
Days average
time to hire
7/10
Counter-offer hires
leave in 9 months
Seed–C
Our focus.
100% SaaS GTM.
3mo
Replacement guarantee
on every placement
UK·US·EU
London-based,
placing globally
Why TaaS?

Traditional recruitment has
the wrong incentives.

A traditional agency gets paid once — when you make the hire. That means their interest ends the moment the contract is signed. TaaS flips the model.

❌ Traditional Agency
  • Per-hire fee creates pressure to fill fast, not well
  • No incentive to care what happens after placement
  • Candidates often oversold to get the fee
  • Every search starts from scratch
  • You're a transaction, not a relationship
✅ GTM People TaaS
  • Monthly retainer means we care about long-term quality
  • Your talent partner stays embedded in your team
  • Candidates are briefed fully — no surprises after joining
  • Pipeline always warm — next hire is faster than the last
  • 3-month guarantee on every placement

GTM People is a trading name of H2 International Ltd. Registered in England & Wales. Company No. 11968625.
Registered office: 4 Glasshouse Studios, Fryern Court Road, Burgate, Fordingbridge, England, SP6 1QX.

Talent as a Service

Flexible recruitment built
for startup economics.

Choose a model that fits your hiring volume and budget — from a single founding hire to an ongoing talent partnership.

Launchpad
Per Hire
Best for 1–2 hires / year
  • Dedicated search & active headhunt
  • 3–5 curated candidates per role
  • Dedicated search consultant
  • 3-month replacement guarantee
  • Offer management & negotiation
Most Popular
Scaleup
Monthly Retainer
Best for 3–10 hires / year
  • Dedicated talent partner embedded with your team
  • Unlimited searches within scope
  • Priority sourcing and market mapping
  • Candidate pipeline always warm
  • Monthly hiring review & reporting
  • Extended 6-month guarantee
Unicorn
Strategic Partner
Best for high-volume / leadership
  • Full GTM talent partnership
  • Executive search capability
  • Employer branding support
  • Salary benchmarking & market data
  • Introductions to VC network
  • 12-month rolling guarantee
2026 Salary Guide

What does GTM talent cost
at your stage?

UK market rates for B2B SaaS go-to-market roles. Ranges reflect Seed to Series C benchmarks — London-weighted, based on live placement data.

SDR / BDR
£28k – £45k
OTE £45k – £75k
Seed → Series B · 60/40 base:variable
Account Executive
£55k – £90k
OTE £110k – £180k
Series A → Series C · 50/50 split
Customer Success Manager
£45k – £70k
OTE £60k – £95k
Seed → Series B · expansion-based variable
RevOps Manager
£55k – £80k
OTE £65k – £95k
Series A → Series C · system-bonus weighted
Head of Sales
£80k – £120k
OTE £150k – £220k
Series A → Series B · team quota-carry
VP Sales / CRO
£120k – £180k
OTE £220k – £320k+
Series B → Series C · equity + LTIP

Need a detailed benchmark for your specific role, stage, and geography? We'll send you a custom comp report.

Common Questions

Everything you need to know
about hiring GTM talent.

Answers to the questions we get asked most often by founders and hiring managers at early-stage SaaS companies.

What is GTM recruitment? ▾
GTM (go-to-market) recruitment is the specialist hiring of sales, marketing, customer success, and RevOps professionals for B2B SaaS companies. It covers Account Executives, SDRs, BDRs, Customer Success Managers, RevOps specialists, and GTM leaders from Head of Sales to CRO.
When should a SaaS startup hire their first salesperson? ▾
Most early-stage SaaS companies should hire their first dedicated salesperson once they have 5–10 paying customers and repeatable product-market fit signals. At Seed stage, founders typically carry the first sales motion before making a first commercial hire between £1M–£3M ARR. Hiring too early — before PMF — is the most common costly mistake.
What's the difference between an SDR and a BDR? ▾
An SDR (Sales Development Representative) typically handles inbound lead qualification — responding to people who've raised their hand. A BDR (Business Development Representative) focuses on outbound prospecting to target accounts. At early-stage SaaS startups, the roles are often combined, with the hire focused on building pipeline from scratch using both motions.
What does a SaaS GTM recruitment agency charge? ▾
GTM People operates on a Talent as a Service (TaaS) model — a monthly or annual subscription giving you a dedicated talent partner without per-placement fees. For lower-volume hiring we also offer retained search, structured in thirds: on instruction, shortlist, and placement. TaaS clients making 3+ hires per year typically save 40–60% compared to traditional per-hire agency costs.
How long does it take to hire an Account Executive? ▾
Working with GTM People, average time from brief to hire is around 12 days for an Account Executive — whether you're hiring in the UK, the US or across Europe. Without specialist support, most in-house teams take 60–90 days. The biggest factors are comp-package competitiveness and clarity on the ideal candidate profile.
What should I pay a Series A SaaS Account Executive? ▾
UK: a mid-market AE at Series A typically earns £55,000–£75,000 base with 50/50 OTE (£110,000–£150,000 total); London and enterprise sit at the higher end (£80,000–£100,000 base, OTE to £180,000+). US: expect roughly $120,000–$150,000 base with $240,000–$300,000 OTE for a comparable mid-market AE, higher in the Bay Area / New York and for enterprise. Under-paying by more than ~10% vs. market means you'll lose candidates at offer stage.
Do you work with companies outside the UK? ▾
Yes — while GTM People is based in London, we place GTM talent globally. We regularly support SaaS companies hiring across EMEA (Germany, Netherlands, France), as well as US-based companies expanding into the UK and Europe. We can also help with US-based GTM hires for companies in the Americas.
What if the hire doesn't work out? ▾
All GTM People placements come with a 3-month replacement guarantee as standard — if the hire doesn't work out within the first 3 months, we'll rerun the search at no additional fee. Scaleup and Unicorn TaaS clients benefit from extended 6–12 month guarantee periods. The guarantee does not apply if fees are unpaid.
Insights & Resources

GTM hiring intelligence
for SaaS founders.

View all articles →
💰
Salary Guide
UK SaaS Sales Salary Guide 2026: AE, SDR, VP Sales & RevOps Benchmarks
Based on live placement data: Series A AEs are landing £55k–£75k base with 50/50 OTE splits (£110k–£150k total). SDRs from £28k, RevOps from £50k, VP Sales from £120k base. London commands the top end.
📅 June 20268 min read
🎯
Hiring Strategy
The AE Hiring Brief Is Broken: Why 4 in 10 New SaaS AEs Are Gone Before Q2
Roughly 4 in 10 new SaaS AEs are gone, on a PIP, or being managed out before quarter two. Almost always, the problem isn't the candidate — it's three things in the brief that were wrong before the offer went out.
📅 May 20266 min read
⚡
Role Guide
SDR vs BDR: What's the Difference and Which Role Does Your Startup Actually Need?
Most early-stage SaaS founders get confused by SDR vs BDR. We break down the difference, when you need each, and how to write a brief that attracts the right person — not just the cheapest one.
📅 May 20265 min read
⚠️
Retention Data
The Counter-Offer Trap: What Actually Happens to AEs Who Stay
7 in 10 AEs who accept a counter-offer leave within 9 months anyway. Data from our desk: 38% leave between months 9–12. Only 5% are still in the same seat at 18 months. The counter-offer is a delay, not a decision.
📅 June 20265 min read
🔍
Interview Guide
6 VP Sales Interview Questions That Aren't on Most Scorecards
Quota history. Logo. Tenure. All in order — and most VP Sales who fail in year one looked great on all three. Six questions from the GTM People desk that surface what the standard scorecard misses.
📅 May 20267 min read
🗺️
Playbook
GTM Hiring Roadmap: Who to Hire at Seed, Series A, and Series B
A stage-by-stage guide to building your go-to-market team. Which roles come first, which can wait, and why "we just need more reps" is the most expensive sentence in early-stage SaaS.
📅 April 202610 min read

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Get In Touch

Ready to build your
GTM team?

Tell us what you're building and what you need. We'll get back to you within one working day.

📞
Phone
+44 20 3841 2600
✉️
Email
hello@gtm-people.com
💼
LinkedIn
linkedin.com/company/gtm-people
🌐
Based In
London, UK — placing globally
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GTM People

Specialist recruitment for early-stage SaaS companies. We place the GTM talent that turns traction into revenue — from Seed to Series C.

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